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AI campaigns are WhatsApp campaign ideas that TextYess builds from your store data. Each idea has one or more audiences and a drafted message for each audience. Nothing is sent until you review the drafts and send them. AI campaigns are for Shopify stores only, and they must be turned on for your store. Each AI draft becomes a normal WhatsApp campaign, so all the rules of WhatsApp campaigns apply to it.

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Who can use AI campaigns

AI campaigns are for Shopify stores only. They also need to be turned on for your store.
  • When AI campaigns are on, Campaigns → WhatsApp shows Campaigns, now with AI and a list Suggested by AI above your campaigns. Create then offers Draft with AI.
  • When they are not on, the sidebar of a Shopify store shows Campaigns → AI Campaigns. This page shows AI campaigns · invite only. To ask for access, click Book a 15-min onboarding call.
Stores that are not on Shopify do not see AI campaigns. They create campaigns with Create in Campaigns → WhatsApp.

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How AI campaigns work

The How this works panel of AI campaigns gives four steps:
  1. Reads your store: orders, browsing, RFM, returns and reorder windows.
  2. Spots opportunities: a few high-value campaign ideas, ranked by expected revenue.
  3. Each idea = several campaigns: the idea is split into audiences, each with its own draft message.
  4. You review and schedule: nothing sends until you approve.
The data sources that an idea uses show on the idea page, for example purchase history, cart activity, campaign performance and your product catalog.

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Review an AI campaign suggestion

In Campaigns → WhatsApp, the list Suggested by AI shows the ideas for your store. Each row shows the number of recipients and audiences. Click a row to open the idea. The idea page shows:
  • The insight: what the AI found in your data.
  • The approach: what the campaign does.
  • Select audiences: the audiences of the idea, with the number of contacts.
  • Performance forecast and Suggested send.
To read the full analysis and its sources, click View all reasoning. To go back, click Back to campaigns.

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Draft an AI campaign from your own goal

In Campaigns → WhatsApp, click Create, then click Draft with AI.
  1. Describe your goal, for example “re-engage customers who haven’t ordered in 3 months with 15% off bestsellers”.
  2. Under Audience size, select Let AI suggest it, or Choose it myself and enter at least 100 contacts.
  3. Click Generate drafts.
A new row shows in Suggested by AI with “Analyzing your customer base…”. When the idea is ready, it shows in the list. If the generation fails, the row says “Generation failed — please try again.” Click Dismiss and try again.

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Choose the audiences and edit the messages of an AI campaign

On the page of an AI campaign idea from Campaigns → WhatsApp, go to Select audiences. Each audience becomes one WhatsApp campaign.
  • Select or clear the box of each audience. The page shows how many contacts you selected.
  • Click Audience to see Selection criteria, Data sources used and Why this segment.
  • Click Message to see the drafted message and Why this copy angle.
To change a message, click Edit. In Edit message, change the Message, the Button text or the Button link. The WhatsApp preview shows the result. Click Save message.

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Change the send time of an AI campaign

On the page of an AI campaign idea from Campaigns → WhatsApp, the Suggested send card shows when the AI suggests to send. To change it, click the date, select a day and a Time, then click Done. The send button of the idea follows this time. If the time is in the future, the button is Schedule for and the time. If the time already passed, the button is Send now.

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Create the drafts of an AI campaign

On the page of an AI campaign idea from Campaigns → WhatsApp, select the audiences and click Create drafts. A progress page opens. For each audience, it shows Tagging customers in Shopify, Building contact list, Creating draft campaign and Ready. You can leave the page. The work continues, and the idea shows Creating drafts in the list. To build each audience, TextYess adds a tag that starts with “ty-ai-” to the customers in Shopify and creates a Shopify segment from it. Each audience then becomes a WhatsApp campaign with the status Draft. If an audience fails, the page tells you how many segments failed.

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Add the suggested discount code to AI campaign drafts

Some AI campaigns are written around an offer. Then the drafts page of the idea in Campaigns → WhatsApp shows a card, for example “Add 15% off with the code SPRING15”.
  • Click Create the code. TextYess creates the discount code in your Shopify store and adds it to every message of the batch. If the code already exists in your store, TextYess uses it.
  • Click Not now to keep the drafts without a code.
If some drafts are no longer drafts, the card tells you to open the others and add the code.

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Send AI campaign drafts to review, then schedule or send

On the page of an AI campaign idea from Campaigns → WhatsApp, the main button follows the drafts:
  1. Submit N for review sends all drafts to Meta review.
  2. Waiting for WhatsApp approval… shows while Meta reviews them.
  3. Schedule for a time, or Send now, starts the approved drafts.
  4. Scheduled or All campaigns sent shows at the end.
In the campaign list, the drafts of one idea show as one group row. Approve all on that row sends all its drafts to Meta review. Each draft is a normal WhatsApp campaign. Open it to edit it, send a test, or send it alone. See WhatsApp campaigns.

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Chat with Atlas about an AI campaign

On the page of an AI campaign idea from Campaigns → WhatsApp, click Ask Atlas. The panel Chat with this campaign opens. Ask Atlas to explain the strategy, rewrite the copy, suggest a better send time, or drop an audience. Atlas changes the campaign directly. Ask it to undo a change if you do not like it. For more about Atlas, see Atlas.

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Discard or restore an AI campaign suggestion

In Campaigns → WhatsApp, a suggestion that you do not want can leave the list Suggested by AI.
  1. Click Discard on the row.
  2. In Discard this suggestion?, click Discard.
To bring it back, click the line under the list that counts your past suggestions, for example “2 past suggestions”. Then click Restore on the suggestion. The past suggestions also show the ideas that you already turned into campaigns, with the badge Used.

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AI campaign forecasts

The Performance forecast on the page of an AI campaign idea in Campaigns → WhatsApp estimates the Revenue, the ROAS, the Conversion and the Audience. To see how TextYess calculated it, click the info icon next to Performance forecast. A forecast shows only when there is real data behind it. If not, the card says “No forecast for this campaign yet — we only show one when there’s real data behind it.” A forecast is an estimate, not a promise. After the send, read the real results on the Results step of each campaign.